As the baby boomer generation grows older, more adults will be moving from independent living to assisted living communities. Promote your assisted living community using a variety of unique marketing and promotional techniques. Create awareness in the local community about your assisted living community so families know where to turn when help is needed.
Instructions
1. Invite potential future residents and family members to activities being held in the community. Introduce visitors to residents and staff at the community. Events don't have to be large---inviting a family to visit during tea time, or for a game of cards allows residents to understand how the community runs on a daily basis. Give visitors a copy of the monthly activity calendar and invite them to visit again.
2. Invite medical professionals to give speeches or seminars at your community on topics concerning the elderly. Have the event open to the public. Make announcements on the radio and in the newspaper. Ask attendees to take a quick tour before or after the event. Have appetizers and beverages available for attending guests.
3. Allow local community support groups such as The Alzheimer's Association to use empty community areas for monthly meetings to create awareness of the facility. Call local groups associated with elder care, and explain that your community is available for their use.
4. Give free blood pressure readings at local senior centers. Set up blood pressure readings several times a year. Write down blood pressure results on marketing collateral with community contact information. Give interested seniors a coupon for a free lunch at the community to encourage a tour.
5. Participate in events geared towards the senior population. Attend trade shows, seminars and other events open to the public. Inquire at local hospitals and organizations devoted to senior care for lists of annual shows.
6. Visit with nurse case managers who are in charge of discharge planning at local hospitals. Introduce yourself and bring a variety of marketing collateral. Ask how often they discharge patients with recommendations for assisted living. Continue to follow up with case managers on a monthly basis to continue to build the relationship.
7. Get to know other communities in the area. Understand that many communities may be full to capacity and may not always be able to accept new residents on a short notice. Build rapport with several communities so referrals can be exchanged.
Tags: assisted living, blood pressure, assisted living communities, assisted living community, blood pressure readings, case managers, living communities